Hey, I'm Rob.

So here's the deal. Paid media is the full time gig at another company. Archer Digital isn't the main thing, not even really a part time thing. It's just something on the side, mostly because the work's genuinely fun and the results matter.

Years inside Google Ads accounts. Search, Performance Max, Shopping feeds, Meta campaigns, all that messy real world stuff that goes into actually making digital marketing pay for itself. Especially when budgets are tight and every dollar has to work.

What's exciting is watching what a little bit of properly done marketing can do for a small business. Google Ads set up the right way, a clean Shopping feed, a proper Google My Business listing, the back end of social and Google pixels actually firing correctly. None of it is glamorous, but it adds up fast.

"Helping a small business get a real foothold online beats chasing a hundred clients that can't be properly served."

Need a once off setup? Sweet. Need someone to quietly keep things ticking with a quick check in every month or so? Also sweet. And if photography, light design, a website tidy up, or basic email marketing comes into the mix, that's covered too. Many hats.

That's pretty much it. No big agency story. Just doing what's enjoyable, for people who deserve a hand.